Digital Marketing
Design a community engagement plan for a local sports club
Local sports clubs are the backbone any country's sports talent! Create a plan that attracts a bigger clientele to your local sports club.
Certified by
Role
Community Manager
Industry
Sports Management
No. of Subscribers
31
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
The Sports Authority of India (SAI) is the apex national sports body of India, established in 1982 by the Ministry of Youth Affairs and Sports of Government of India for the development of sports in India. SAI has 2 Sports Academic institutions, 11 SAI Regional Centres (SRCs), 14 Centre of Excellence (COEs/COXs), 56 Sports Training Centres (STCs) and 20 Special Area Games (SAGs).
In addition, SAI also manages Netaji Subhash High Altitude Training Centre (Shilaroo, Himachal Pradesh) as well as 5 stadiums in the national capital of Delhi, such as Jawaharlal Nehru Stadium (also serves as national head office of SAI), Indira Gandhi Arena, Major Dhyan Chand National Stadium, SPM Swimming Pool Complex and Dr. Karni Singh Shooting Range.
In addition, SAI also manages Netaji Subhash High Altitude Training Centre (Shilaroo, Himachal Pradesh) as well as 5 stadiums in the national capital of Delhi, such as Jawaharlal Nehru Stadium (also serves as national head office of SAI), Indira Gandhi Arena, Major Dhyan Chand National Stadium, SPM Swimming Pool Complex and Dr. Karni Singh Shooting Range.
Explore
the following work techniques
Sports clubs
User Interviews
Customer persona
Bridging the gap
Sports clubs form an important part of any community. They encourage healthy lifestyles, increase access to sports and bring the community together. Recreational or instructional, they are enjoyed by people of ages and genders. A local sports club and community relationship is a two-way street. Any local sports club would benefit immensely from a loyal and active community of users. This community could spread the word about the club, share feedback or conduct fundraising campaigns. Brands and startups across the world are striving to build and engage their communities to tap into their vast potential.
Apply
the following skills
Content Marketing Strategy
Marketing insights
Marketing strategy
Expected output
In this menternship, you are required to build a community engagement plan for a local sports club.
Create
the following deliverables
A community engagement plan
Research and strategy
What you’ll need before starting
Looks like you don’t need anything to start this Mentor-Led Internship, so go ahead and enroll yourself now!
