Digital Marketing

Design a cause-based marketing plan for a city-wide marathon event

What's better than running a marathon? Creating a marketing strategy for it! Do you have the stamina for it?

Certified by

Role

Marketing Manager

Industry

Fitness

No. of Subscribers

Level

Intermediate

Time Commitment

Submit First Draft in 15 Days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

At cult.fit, we make group workouts fun, daily food healthy & tasty, mental fitness easy with yoga & meditation, Medical & lifestyle care hassle-free.#BeBetterEveryDay

Being a young and vibrant company trying to change the perspective on how people perceive health and fitness, Cult.fit makes for a colourful bandwagon. Cult.fit challenges the routine and looks to create meaningful solutions to make healthy a seamless experience for everyone.

Explore

the following work techniques

Cause based marketing

Customer research

Bridging the gap

70% of consumers want to know how brands are addressing social and environmental issues. As buying power shifts to millennials and Gen Z, the traditional marketing methods alone no longer work. Consumers are more willing to try and stick with a brand that supports a cause they believe in. Cause-based marketing is when a brand aligns with a social cause and designs a marketing campaign around it. These campaigns are increasingly becoming the norm across the globe.

Apply

the following skills

Marketing insights

Marketing strategy

Partnership marketing

Expected output

In this menternship, you are required to design a cause based marketing plan for a marathon.

Create

the following deliverables

Customer Personas

A cause-based marketing campaign

What you’ll need before starting

Looks like you don’t need anything to start this Mentor-Led Internship, so go ahead and enroll yourself now!