Digital Marketing
Design a cause-based marketing plan for a city-wide marathon event
What's better than running a marathon? Creating a marketing strategy for it! Do you have the stamina for it?
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Role
Marketing Manager
Industry
Fitness
No. of Subscribers
68
Level
Intermediate
Time Commitment
Submit First Draft in 15 Days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
At cult.fit, we make group workouts fun, daily food healthy & tasty, mental fitness easy with yoga & meditation, Medical & lifestyle care hassle-free.#BeBetterEveryDay
Being a young and vibrant company trying to change the perspective on how people perceive health and fitness, Cult.fit makes for a colourful bandwagon. Cult.fit challenges the routine and looks to create meaningful solutions to make healthy a seamless experience for everyone.
Explore
the following work techniques
Cause based marketing
Customer research
Bridging the gap
70% of consumers want to know how brands are addressing social and environmental issues. As buying power shifts to millennials and Gen Z, the traditional marketing methods alone no longer work. Consumers are more willing to try and stick with a brand that supports a cause they believe in. Cause-based marketing is when a brand aligns with a social cause and designs a marketing campaign around it. These campaigns are increasingly becoming the norm across the globe.
Apply
the following skills
Marketing insights
Marketing strategy
Partnership marketing
Expected output
In this menternship, you are required to design a cause based marketing plan for a marathon.
Create
the following deliverables
Customer Personas
A cause-based marketing campaign
What you’ll need before starting