Digital Marketing
Create an Effective Strategy to Increase Brand Online Presence & Engagement on Social Media
How can a brand reach its first million followers on Instagram?
Certified by
Megha Gajjala
COO, MentorMind
Role
Social Media Manager
Industry
Food & Beverage
No. of Subscribers
168
Level
Advanced
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Thickshake Factory is a specialty restaurant that has its stores across India and the US. The restaurant opened its door for the first time in the year 2013 in Hyderabad and has since then become a household name for fans of ‘milkshakes’ across the country. The restaurant has also recently launched its own e-commerce website styled after Dominos Pizza. Interestingly, one of the food chain’s investors and partners includes the famous Indian actor - Tiger Shroff.
Explore
the following work techniques
The Food & Beverages industry
Influencer marketing
Instagram Ad campaigns
Content marketing
Bridging the gap
Do you know that if Instagram was a country it would have more population than all of India? Driven purely by content creators and content consumers Insta is the world's largest social media platform. It's 'virality' factor is comparable only to YouTube. Both these platforms have not been designed for brands to promote their content, these platforms are designed for creators. Creators, in turn, also end up promoting brands! Instagram is the one frontier every aspiring social media manager must conquer - and it is this frontier that you are being dispatched to in this menternship! You will have to develop a brand strategy and execute it through Instagram ads. Both strategy and content are key to the success of a brand on a platform where there is 0 barrier for any competition to enter!
Apply
the following skills
Marketing strategy
Partnership marketing
Expected output
In this menternship, you will create an influencer marketing strategy for a leading Food and Beverages company.
Create
the following deliverables
List of social media success metrics for the company
Influencer Marketing Strategy
What you’ll need before starting
Basics of social media
